Our 21 Days Process
Your :60 Explainer Video
Here’s how we deliver your video in 21 days.
If needed, you’ll get two feedback loops at each stage to ensure alignment and course correction.
Times accrued at each stage may vary depending on your content requirements, delivery times for content assets or changes to your original specifications.
Stage 1
Script
It’s the message you want to deliver to your audience. Your script is the written structure of the video so everything will depend on it from day one onward.
STAGE 2
Storyboard
It’s a pre-visualization sketch of the main actions that will appear in the video. The movements are drawn inside frames (like a comic book), translating the script into images. Your approval is required to proceed.
STAGE 3
Styleframes
Select frames from the storyboard are rendered in final quality (colours, characters, backgrounds and extra elements). These frames will help display beforehand what the finished video will look like.
STAGE 4
Voice Over
A voice-talent records their voice reading the script, adding rhythm and mood to the story. An essential step to measure the length and timing of the following animation.
STAGE 5
Illustration
Our skilled staff will build characters and render typographic elements, backgrounds, personalities, textures and other items in their final quality after receiving your approval and input.
STAGE 6
Animation
Here is where the animation experts bring all the graphic assets to life! All of the designs and characters are animated using animation software. Your approval is required before we proceed to Stage 7: Music, Sound-FX.
STAGE 7
Music,
Sound-FX
Our sound technicians will add sound effects to enhance animations, make them livelier, and reinforce your overall message. Background music will match your story and its emotional tone.
STAGE 8
Wrap Up
Our team will move every graphic and sound file into an HD video file.
Your approval is required before we proceed to Stage 9: Distribution.
STAGE 9
Distribution
Share your video everywhere–on your website, landing pages, presentations, and social media.
STAGE 10
Follow Up
We review your experience. Feedback is critical to improve our relationship and to learn from one another.